
Ralph Jocham
effective agile. GmbH
Ralph Jocham is a Level 2 Ambassador of the Agile Academy, globally known for his pioneering work in product ownership, agile leadership, and value-driven delivery. With over 25 years of international experience spanning Germany, the UK, the US, and Switzerland, Ralph is not only the Founder and CEO of effective agile.—a firm focused on agile coaching, training, and transformation—but also a passionate educator who has trained over 10,000 professionals in more than 700 sessions worldwide.
Ralph is best known as Europe’s first Professional Scrum Trainer for Scrum.org, personally mentored by Scrum co-creator Ken Schwaber. As co-author of the influential book The Professional Product Owner, he has become a leading voice in helping organizations embrace customer-centricity and product excellence. A frequent keynote speaker and guest lecturer, Ralph combines thought leadership with a practical, no-nonsense approach to guiding companies through agile transformation.
Experience
Ralph Jocham is the Founder and CEO of effective agile., a consulting company dedicated to delivering high-impact agile coaching, training, and transformation services. With a pragmatic and experience-based approach, Ralph has helped companies of all sizes—startups to enterprises—unlock real business value through agility.
Before founding his company, Ralph made history as Europe’s first Professional Scrum Trainer for Scrum.org and was directly mentored by Ken Schwaber, co-creator of Scrum. Ralph has since led more than 700 workshops across the globe, equipping over 10,000 professionals with the mindset and tools necessary to lead in complex, fast-changing environments.
His work is deeply focused on product ownership and leadership. As co-author of The Professional Product Owner, Ralph has shaped how companies think about value, collaboration, and product strategy. His teachings bridge the gap between agile theory and business reality, guiding organizations toward sustainable success.
Beyond his consultancy, Ralph is a guest lecturer at multiple universities, an in-demand speaker at international conferences, and a recognized thought leader in the global agile community. Whether he’s working with executives, product managers, or development teams, Ralph empowers individuals to own outcomes, build products customers love, and foster true business agility.
Languages
- English
- German
- French
Industries
- Financial Services
- Healthcare & Life Sciences
- Retail
- Telecommunications
Certifications


Agile Academy Ambassador
Certified by Agile Academy Ambassadors are handpicked experts who embody our commitment to advancing Agile education and practice. As trusted professionals, they contribute to the Agile Academy community in various ways, including:
- Delivering certified training and e-learning courses to build practical Agile skills.
- Providing transformation coaching for teams and organizations.
- Sharing insights through articles, case studies, and thought leadership.
If you want to work with this person, please contact us at team@scrum-academy.com.
If you're interested in becoming an Agile Academy Ambassador, please contact us at team@scrum-academy.com.
All Live Trainings by Ralph Jocham
Training Type and Trainer | Date | Location | Language | Price | Booking |
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Work with Ralph Jocham
Ralph is open to provide training, coaching and consulting services. Contact us to learn more.
Contact usLinks, Articles & Case Studies
PST Spotlight: Ralph Jocham's Journey to Scrum Mastery
An insightful interview where Ralph discusses his evolution in the Scrum world and shares valuable lessons from his extensive experience.
Read more →Navigating the Product Management Vacuum with Ralph Jocham
Ralph explores the challenges in product management and offers strategies to bridge the gap between vision and execution.
Read more →Product Owner Demystified
A session where Ralph delves into the intricacies of the Product Owner role, emphasizing the importance of vision, value, and validation.
Read more →